SRx Health acquires EMJX: Introducing the Gen2 platform for digital treasury management

SRx Health Solutions, Inc. (NYSE American: SRXH) has announced the signing of a definitive agreement to acquire EMJ Crypto Technologies (EMJX), a digital treasury management platform designed to revolutionize the approach to managing digital assets.

Leading the new entity will be Eric M. Jackson, Ph.D., founder and CEO of EMJX, who will take on the role of Chief Executive Officer and Chairman of the combined company.

EMJX: the new generation of digital treasuries

From the Gen1 Model to the Gen2 Platform

EMJX’s proposal stands out for its second-generation (Gen2) approach in managing digital treasuries.

While traditional models (Gen1) are limited to passively holding a single digital asset, EMJX introduces a platform that actively governs the allocation, hedging, and reinvestment of capital across different market cycles.

This model goes beyond the simple exposure to a single asset, typical of previous systems, and aims to reduce systemic risks that can lead to significant losses and shareholder dilution during adverse market phases.

Multi-asset, Artificial Intelligence, and Risk Management

The core of the EMJX platform is its ability to support multi-asset portfolios, decisions based on quantitative models, and artificial intelligence, in addition to a systematic risk management system.

The stated goal is to manage treasury exposure during both market expansion and contraction phases, adopting an institutional and disciplined approach to capital management.

Eric M. Jackson’s Vision

Eric M. Jackson, founder of EMJX, emphasizes how every major technological category undergoes phases of generational transition.

In the world of digital assets, the new frontier is represented by disciplined risk management and multi-asset flexibility.

According to Jackson, many current digital treasuries act as mere market indicators, passively following price fluctuations.

EMJX, on the other hand, positions itself as a platform equipped with “navigation systems,” capable of applying quantitative models and AI-based risk controls to manage volatility and reinvest capital over time, avoiding reliance on equity dilution.

Jackson also highlights the importance of building a transparent platform, oriented towards the long term and evaluated not so much for the assets held, but for the capabilities it is able to enable.

Capital Discipline and Treasury Growth

An Operating System for Treasury

EMJX is configured as an operating system for treasury management, designed to handle risk and capital allocation at a systemic level, rather than through trading operations on individual assets.
The platform integrates quantitative risk management tools, including hedging strategies, with the aim of mitigating losses during market stress phases.

When risk management activities generate excess capital, the company’s intention is to reinvest these resources into the digital treasury, thereby reducing the need to resort to new share issuances, always in compliance with market conditions, governance, and current regulations.

This approach aims to promote the compound growth of the treasury over time, limiting shareholder dilution that has characterized treasury models based on a single asset and lacking hedges.

The Journey of Eric M. Jackson and the Rising Dynasty Philosophy

Eric M. Jackson boasts extensive experience as a tech investor and market analyst, known for early identification of turning points in often undervalued public companies.

In recent years, Jackson has identified and analyzed unconventional opportunities that subsequently experienced significant market revaluations, including Carvana, Opendoor, Better Home & Finance, and Nextdoor.

His work on Opendoor helped create a large community of retail investors, the so-called “OPEN Army,” based on long-term conviction, transparency, and platform-level analysis.

This same analytical framework underpins the Rising Dynasty philosophy, which prioritizes asymmetric outcomes, structural changes, and a rigorous focus on risk. EMJX applies these principles to the world of digital treasuries, relying on quantitative systems rather than discretionary choices.

Jackson is often a guest on major financial media outlets such as CNBC, Bloomberg, and Fox Business, where he discusses topics related to technology and market structure.

Proprietary Technology and Platform Development

The engine of the EMJX platform is the Quantitative AI and Machine Learning (QAM) Engine, developed and refined since 2021.

This proprietary system analyzes market conditions and guides risk management decisions at the portfolio level across multiple digital assets, always under the supervision of governance and controls. The stated goal of the platform is not short-term speculation, but risk-aware treasury management.

A Strategy for the Future of Digital Treasuries

The operation between SRx Health and EMJX aims to position the new company at the crossroads of digital treasury management, quantitative systems, and AI for risk, transparency, and governance typical of public markets.

According to the company, the digital treasury sector is entering a new phase, where the ability to withstand volatility, disciplined capital allocation, and long-term compound growth represent the true competitive advantages.

The value of EMJX, according to this vision, will not depend on the assets held at any given time, but on the risk management, capital allocation, and growth capabilities that the platform will be able to enable throughout the entire market cycle.

Operation Details and Outlook

The Board of Directors of SRx Health has unanimously approved the transaction, which remains subject to shareholder approval and other closing conditions.

Completion is expected in the first quarter of 2026. Until then, SRx Health shares will continue to be traded under the symbol “SRXH” on the NYSE American. After the closing, the combined company will operate under the name EMJX and plans to change its stock symbol, pending exchange approval.

EMJX presents itself as a Gen2 platform for managing digital treasuries, focused on transparency, governance, and disciplined capital allocation in every market scenario.

The operation marks a decisive step towards the maturation of the sector, emphasizing technological innovation and institutional risk management as keys for the future of digital treasuries.