The post Cracker Barrel Must Inspire More Confidence After Rebrand Fail appeared on BitcoinEthereumNews.com. HOMESTEAD, FLORIDA – AUGUST 21: A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant unveiled a new logo earlier this week as part of a larger brand refresh. The new logo removes the image of a man sitting next to a barrel and the phrase “old country store”. Now the logo will feature the words “Cracker Barrel” against a yellow background. (Photo by Joe Raedle/Getty Images) Getty Images Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024. In more positive news, it ended the year up 2.2%, hitting the high end of guidance at $3.5 billion and bettered its adjusted EBITDA target at $224.3 million, up 9%, adjusting for the extra week. The problem is that these positive results came before, not after it shocked customers with the rebrand news. Cracker Barrel’s fiscal year ended August 1. The “All the More” rebrand featuring a new logo and plans to remodel its chain of 660 stores was announced on August 19. In a week, it reversed course on the logo change, then on September 9, it cancelled plans for the remodel. Self-Inflicted Damage Now it is left to pick up the pieces. Foot traffic declined 8% after the mid-August announcement and management is expecting year-end foot traffic to be off between -4% and -7%, assuming sequential quarterly improvements after investing an additional $16 million in advertising and marketing. It’s guiding on total revenue in the $3.35 billion to $3.45 billion range…

Avalanche ($AVAX) continues to expand its ecosystem despite short-term market dips, while XRP ($XRP) maintains its stronghold in cross-border settlements. […] The post AVAX and XRP Drift Lower, While BullZilla’s Progressive Price Engine Fuels the Best Crypto Presale to Buy For 2025 appeared first on Coindoo.

The post an Crypto Market Survive the New Trade War? appeared on BitcoinEthereumNews.com. Unlike traditional equities, cryptocurrencies are not tied to a single economy, but they react sharply to macroeconomic shocks. Tariffs between the US and China hit two pressure points: inflation and liquidity. Higher import costs push inflation up, and central banks may respond with tighter monetary policy, reducing liquidity. For risk assets like Bitcoin and altcoins, reduced liquidity often translates into selling pressure. At the same time, crypto is increasingly viewed as a hedge against geopolitical risk. If trade tensions escalate into broader financial instability, investors may turn to Bitcoin as a digital safe haven, mirroring how gold reacts to crises. This dual role creates volatility: panic selling first, then speculative inflows if confidence in fiat weakens. Chart Analysis: Where Is the Crypto Market Headed? Total Market Cap: TradingView Looking at the Total Crypto Market Cap chart, the recent candles tell a story of sharp reversal. After testing the upper Bollinger Band near $4.2 trillion, the market plunged below $3.7 trillion, with a massive wick extending towards $3.2 trillion. That wick signals extreme panic liquidation, followed by partial recovery. The Bollinger Bands are widening, which usually signals higher volatility ahead. The mid-band around $3.93 trillion is acting as resistance, while immediate support sits near $3.59 trillion. If this level breaks decisively, the next stop could be $3.2 trillion. On the upside, reclaiming $3.9–4 trillion could set the stage for a rebound rally. Could Rare Earth Politics Spill Into Crypto Market? Image Source: Truthsocial China’s restrictions on rare earth exports aren’t just about minerals; they’re a geopolitical weapon. Rare earths are essential for high-tech industries, including chips, batteries, and EVs. Any disruption in this supply chain threatens US tech stocks, which are already reeling. When equities are unstable, crypto often becomes collateral damage as institutions de-risk across all volatile asset classes. But…