Alphabet (GOOG) Stock: Rises as Google Expands AI Features in Chrome

TLDR

• Google adds powerful AI tools to Chrome, lifting Alphabet stock sentiment
• Chrome’s AI upgrades fuel Alphabet stock gains amid automation push
• Alphabet climbs as Google rolls out smarter AI features in Chrome
• AI-powered Chrome update strengthens Google ecosystem, boosts shares
• Alphabet rises as Chrome gains Gemini AI and Auto Browse features

Alphabet (GOOG) shares traded higher on Wednesday as Google expanded its AI-driven upgrades across the Chrome browser. The stock moved up after a midday dip as markets responded to the company’s latest push to strengthen its core products. The updates reinforced Google’s strategy to tie its services together through advanced automation and personalized tools. Alphabet trades at $337.14, up 0.64%, after a sharp midday dip followed by a strong rebound.

Alphabet Inc., GOOG

Chrome Gains Broader AI Capabilities

Google widened access to its AI image generator and editing tool, Nano Banana, across Chrome for logged-in users in the United States. The browser now supports a right-side panel that keeps the Gemini assistant available while users complete other online tasks. The move strengthens Chrome’s role as Google’s primary gateway for its AI features.

Chrome also integrates the “Personal Intelligence” option that links data from Gmail and Google Photos. The feature aims to surface context-aware responses during browsing sessions and provide tailored assistance. Google stated that the browser will remember past context to refine future interactions.

Chrome now adopts a refreshed design to support these added capabilities. The layout enables quicker navigation and smoother access to dynamic tools. The update signals Google’s intent to create a unified experience within the browser.

Auto Browse Enhances Task Automation

Google expanded access to Auto browse for AI Pro and Ultra subscribers in the United States. The feature allows the assistant to navigate sites, check listings, or organize online tasks through a single prompt. The assistant can scan apartment listings, filter options, or compile details for later review.

Users must still complete transactions such as purchases or approvals for drafted content. The system will not finalize these actions without user confirmation. This safeguard ensures user control while maintaining fast task automation.

Auto browse reflects Google DeepMind leadership’s push for a universal assistant capable of executing tasks across multiple platforms. The tool builds on recent updates that merged Google services like Calendar and YouTube into Chrome. The approach aims to simplify the user journey and reduce switching between tabs.

Regulatory and Competitive Backdrop

The expansion follows a recent federal ruling that declined to force Google to sell Chrome. The judge cited the evolving landscape shaped by newer browser competitors that use similar technology. The decision allowed Google to continue enhancing Chrome without structural changes.

OpenAI and Perplexity had shown interest in Chrome before the ruling. Perplexity even submitted a multibillion-dollar bid that highlighted the browser’s market value. The ruling closed those discussions and allowed Google to proceed with its planned updates.

Google has tied many upgrades to its Gemini 3 model, which supports Gmail, Search, and other services. These enhancements aim to maintain performance while offering personalized results. The company expects continued adoption of such features across its ecosystem.

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