TLDR UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship ASA bans Coinbase campaign over misleading links to cost-of-living pressuresTLDR UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship ASA bans Coinbase campaign over misleading links to cost-of-living pressures

UK Watchdog Slams Coinbase for “Irresponsible” Crypto Ads

3 min read

TLDR

  • UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship
  • ASA bans Coinbase campaign over misleading links to cost-of-living pressures
  • Coinbase ads face UK ban after watchdog flags irresponsible crypto promotion
  • UK watchdog cracks down on Coinbase ads for downplaying investment risks
  • Coinbase campaign halted as UK regulators tighten crypto advertising rules

Coinbase faced new scrutiny as the UK Advertising Standards Authority banned its recent campaign for downplaying crypto risks and linking digital assets to cost-of-living pressures. The ruling highlighted major concerns about how the company framed financial hardship and promoted change through crypto use. Moreover, the decision underscored growing regulatory pressure on crypto marketing across the country.

ASA Flags “Irresponsible” Messaging in Coinbase Campaign

The ASA banned a Coinbase video and three posters after concluding the materials presented crypto as an answer to economic struggles. The regulator said the ads used satirical themes that portrayed high-risk products as simple responses to household challenges. The review noted that Coinbase failed to include any risk warnings in the campaign.

The video circulated online even after Clearcast rejected it for TV broadcast due to unsupported claims about economic solutions. The posters appeared across major transit stations and displayed messages referencing rising costs and financial pressures. Each poster featured the campaign line urging change alongside the Coinbase brand.

Regulators said the combination of humour, hardship, and calls for change created a misleading tone. They assessed the messaging as trivialising crypto risks and oversimplifying complex financial concerns. The ASA said Coinbase should have followed FCA rules requiring clear warnings.

Coinbase Defends Its Creative Approach

Coinbase stated that the campaign sought to spark debate about the financial system and promote consideration of alternative models. The company argued that the content reflected economic themes already widely reported across the UK. Coinbase maintained that the campaign did not intend to present crypto as an immediate fix.

The firm emphasised that the video aimed to raise awareness about structural issues and encourage dialogue. It added that the creative style used satire to highlight public frustration rather than push specific financial decisions. Coinbase said it respected the decision but disagreed with the interpretation.

Coinbase stressed that its broader messaging calls for responsible engagement with digital assets. The firm pointed to its internal guidelines on transparency and disclosures. The company said it will continue to participate in regulatory conversations as standards evolve.

Regulatory Pressure Builds as Crypto Ownership Falls

UK regulators have tightened oversight of crypto promotions in recent years due to repeated compliance failures. The ASA previously removed campaigns from other platforms after identifying missing risk disclosures and misleading claims. The FCA continues to refine marketing rules as the sector expands.

Past bans included promotions by Coinfloor and several NFT projects that omitted required information or targeted unsuitable groups. Authorities said these cases signalled recurring issues within the digital asset sector. Watchdogs view marketing compliance as key to public protection.

Crypto ownership in the UK declined from 12% in 2024 to 8% in 2025, reflecting changing sentiment. Analysts noted that increased regulatory scrutiny may have contributed to reduced engagement. Coinbase now faces intensified pressure to revise future campaigns under stricter rules.

The post UK Watchdog Slams Coinbase for “Irresponsible” Crypto Ads appeared first on CoinCentral.

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.
Tags:

You May Also Like

Tom Lee’s BitMine Hits 7-Month Stock Low as Ethereum Paper Losses Reach $8 Billion

Tom Lee’s BitMine Hits 7-Month Stock Low as Ethereum Paper Losses Reach $8 Billion

The post Tom Lee’s BitMine Hits 7-Month Stock Low as Ethereum Paper Losses Reach $8 Billion appeared on BitcoinEthereumNews.com. In brief Shares of BitMine Immersion
Share
BitcoinEthereumNews2026/02/06 04:47
MYX Finance price surges again as funding rate points to a crash

MYX Finance price surges again as funding rate points to a crash

MYX Finance price went parabolic again as the recent short-squeeze resumed. However, the formation of a double-top pattern and the funding rate point to an eventual crash in the coming days. MYX Finance (MYX) came in the spotlight earlier this…
Share
Crypto.news2025/09/18 02:57
How The ByteDance App Survived Trump And A US Ban

How The ByteDance App Survived Trump And A US Ban

The post How The ByteDance App Survived Trump And A US Ban appeared on BitcoinEthereumNews.com. WASHINGTON, DC – MARCH 13: Participants hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC. (Photo by Anna Moneymaker/Getty Images) Getty Images From President Trump’s first ban attempt to a near-blackout earlier this year, TikTok’s five-year roller coaster ride looks like it’s finally slowing down now that Trump has unveiled a deal framework to keep the ByteDance app alive in the U.S. A look back at the saga around TikTok starting in 2020, however, shows just how close the app came to being shut out of the US – how it narrowly averted a ban and forced sale that found rare bipartisan backing in Washington. Recapping TikTok’s dramatic five-year battle When I interviewed Brendan Carr back in 2022, for example, the future FCC chairman was already certain at that point that TikTok’s days were numbered. For a litany of perceived sins — everything from the too-cozy relationship of the app’s parent company with China’s ruling regime to the app’s repeated floating of user privacy — Carr was already convinced, at least during his conversation with me, that: “The tide is going out on TikTok.” It was, in fact, one of the few issues that Washington lawmakers seemed to agree on. Even then-President Biden was on board, having resurrected Trump’s aborted TikTok ban from his first term and signed it into law. “It feels different now than it did two years ago at the end of the Trump administration, when concerns were first raised,” Carr told me then, in August of 2022. “I think, like a lot of things in the Trump era, people sort of picked sides on the issue based on the fact that it was Trump.” One thing led to another, though, and it looked like Carr was probably…
Share
BitcoinEthereumNews2025/09/18 07:29