MrBeast Crypto Platform Tees Up Competition For Robinhood & Coinbase

Key Insights

• MrBeast: 450M+ audience, 70% under 25, gives his platform a user-acquisition advantage.
• The planned app bundles banking, crypto trading (exchange + DEX), investments, and creator tools, positioning it as a direct challenger to Coinbase’s trading ecosystem and Robinhood’s investing-plus-payments model.
• If executed well, the launch could divert Gen Z flows away from Coinbase and Robinhood, but the project still faces significant compliance, licensing, and operational risks.

MrBeast, the YouTube titan with 450 million subscribers, confirmed plans on December 3, 2025, to launch “MrBeast Financial,” a mobile app blending banking, crypto trading, and investment services.

This positions the influencer as a direct challenger to Robinhood and Coinbase in the race for Gen Z’s financial future with potential mainstream adoption.

CEO Jeffrey Housenbold revealed the details at the New York Times DealBook Summit, as cited by Marcel van Oost on X that day.

The platform will offer crypto exchanges, short-term loans, investment management, and financial education, per a U.S. trademark filing on October 13 through Beast Holdings LLC.

With MrBeast 2025 revenue topped $400 million from content and merchandise.

Per Forbes estimates in its November 2025 update, it taps his massive audience, 70% under 25, for seamless onboarding into digital assets.

For crypto news watchers, it signals a celebrity-driven disruption. Robinhood’s 24 million users and Coinbase’s $8 billion quarterly volume face a virality threat.

However, regulatory scrutiny and execution risks loom large in a market where influencer-backed projects have yielded mixed results.

MrBeast Crypto Roots: From NFTs to $23 Million Gains

MrBeast foray into crypto news isn’t new. Jimmy Donaldson has quietly built a portfolio since 2021, amassing over $23 million in profits from NFT flips and token trades, as reported by The Coin Republic on October 31, 2024.

Early wins included eight CryptoPunks acquired for under $1 million, sold amid 2021 hype for eight-figure returns, per OpenSea transaction logs cited in that report.

In September 2025, his wallets bet $990,000 on Aster (ASTER) amid market criticism. It made quick gains as the token surged 150% post-purchase, The Coin Republic detailed on September 26, 2025. The move drew pump-and-dump accusations but highlighted his timing.

These plays extended to Web3: Investments in Gamium, MetaGods, and Metawars, per CoinCarp’s investor database updated December 2025.

A $100,000 SuperVerse stake ballooned to $11.45 million before a sell-off, sparking backlash but underscoring $23 million total estimated profits.

MrBeast distanced himself in 2025 statements. He claimed external fund management, yet wallet activity, tracked via Etherscan , ties back to Beast Holdings.

This history informs “MrBeast Financial”: The app’s crypto exchange and DEX integration could leverage his NFT savvy for user-friendly onboarding.

It could be targeting 445 million followers, more than Coinbase’s active users, per its Q3 2025 earnings on November 7.

Hallie Jackson Now: The FinTech Backbone of MrBeast Push

The venture’s operational arm, Hallie Jackson Now, debuted as a creator marketplace on December 3, per the DealBook Summit reveal.

Housenbold described it as a “one-stop shop for financial services,” including mobile banking, cash advances, insurance, and crypto payments — all via partnerships to sidestep heavy capital outlays.

The name nods to efficient, on-demand finance, with plans for Beast Mobile integration, van Oost’s X post noted, linking to a 3:45-minute summit video.

Crypto news implications run deep. The app’s DEX and crypto exchange features, outlined in the October 13 USPTO filing, aim for “downloadable software for cryptocurrency exchange services” and “investment management.”

This aims to potentially capture 10-15% of MrBeast audience for crypto trades, based on his 2024 Feastables NFT drop’s 500,000 mints.

Regulatory filings emphasize compliance: Microfinance lending and financial wellness education target underserved Gen Z, where 40% lack banking access, per FDIC’s 2025 survey released October 2025.

Competition sharpens: Robinhood’s crypto volumes hit $15 billion quarterly in Q3 2025, up 25% YoY, per its earnings, while Coinbase processed $145 billion in Q3 trades.

What’s the edge that MrBeast have that most others don’t? Viral marketing — his videos average 100 million views, dwarfing Coinbase’s ad spend.