Falobi was born into a cult of reading and writing. With a father, an uncle, and an aunt in journalism, her childhood was spent navigating bookshelves that heldFalobi was born into a cult of reading and writing. With a father, an uncle, and an aunt in journalism, her childhood was spent navigating bookshelves that held

Lade Falobi’s clarity-over-cleverness lesson for African tech marketers

Lade Falobi does not want to save the world. “I try not to project philosophical worldviews onto marketing. I’m not a doctor. Nobody is going to die if a B2B SaaS (Business-to-Business Software as a Service) product isn’t perfect. We’re just making things better for people.”

This mindset is the hallmark of Falobi’s journey, a narrative that stretches from winning teenage photography awards to building Marketing for Geeks (MFG), a community that has become a ‘sanctuary’ for marketers who value marketing first principles.

The journalist’s daughter and the conceptual lens

Falobi was born into a cult of reading and writing. With a father, an uncle, and an aunt in journalism, her childhood was spent navigating bookshelves that held ideas far beyond her years. 

Before Falobi transitioned to marketing as an adult, she was a teenage photographer who believed a camera could reveal deeper realities than the naked eye. While she now views that philosophy with fondness, the core instinct remains: reverse engineering, a working backward process that breaks down the thinking behind a finished product. 

Falobi applies this instinct by trying to understand and replicate the thinking behind successful ads in the ones she creates. 

“Replication is doing what someone else did. Reverse engineering is understanding why they did it,” she explains.

This obsession with “why” led her to an internship at The Independent, a national newspaper publishing in Lagos, Nigeria, where she spent her holidays.

The unlearning: From billboards to conversion

In 2021, after the COVID-19 pandemic and an Academic Staff Union of Universities (ASUU) strike stalled her final year of university, Falobi took a job at a JK&O, a traditional advertising agency, working on billboard-scale campaigns. But a message from a founder with a growth agency changed her trajectory. 

Falobi left traditional advertising for the growth agency serving tech startups. The transition was a culture shock of the highest order.

“I had to unlearn the idea that creativity is everything,” Falobi admits. “In tech, people start from a place of distrust. Clarity becomes more important than cleverness. If your creativity overrides how clearly you explain what the product does, you’ve failed.”

This realisation propelled her through her stints at Enterscale in 2022, a marketing and growth agency focusing on tech startups, where she moved from copywriting to product marketing. 

The move from agency life to in-house roles at companies such as Motherboard, a B2B Human Resources technology firm, in 2023, and Rivva, an administrative artificial intelligence company, in 2025, brought a new challenge: raw data access.

“Suddenly, I was the one responsible for setting up Mixpanel and Customer.io from scratch,” she says of data and marketing funnel platforms that in-house marketers use to manage their customers. 

The transition from advising to “being in the deep end” meant learning to create event tracking plans and managing third-party vendor integrations that directly affected product quality. 

For Falobi, this was where marketing met product growth.

The “Geek” supremacy: Marketing for Geeks

In 2022, Falobi started writing a newsletter on MailChimp about pop culture, but she realised she wasn’t actually interested in the topics she was covering. 

Then she made a switch:  “I sent a mail to 30 or so subscribers I had at the time, ‘I’m talking about marketing from now on, if you don’t like it, leave.’ They didn’t leave, surprisingly.” 

She moved to Substack and leaned into the ‘geek’ label, a label she defines as not being an expert, but being interested in a subject enough to seek knowledge about it. She called it ‘Marketing for Geeks.’

Marketing for Geeks (MFG) wasn’t a calculated personal branding move. It was a byproduct of her obsessive nature. “At one point, I had a swipe file of over 10,000 ads. I just wanted to document the things I was noticing about these ads – why they worked, why they didn’t.”

MFG shares marketing tips, insights, and analyses into marketing campaigns, strategies, and ads through the African tech ecosystem. It has garnered a following of over 2,000 followers according to Falobi, and has morphed into a WhatsApp community of marketers across the continent.

The transition from a newsletter to a community was fueled by a desire to solve Falobi’s concern about the Lagos-centric nature of the ecosystem. 

“Everything is in Lagos, all the meetups, most of the events,” she says. “I wanted something for just the Ibadan residents. I wanted the people in Lagos to finally be the ones feeling the FOMO (fear of missing out).” 

MFG quickly outgrew its borders and now exists as a community of over 700 people on WhatsApp in a space where thought supremacy matters more than clout. While the members that do not reside in Ibadan now ironically outnumber the ones who do, the community’s soul remains rooted in Falobi’s first principles.

Her insistence on first principles makes her wary of the current AI hype, especially for entry-level marketers who do not have a firm grasp of marketing first principles.

“AI makes entry-level people outsource their thinking before they even know what they don’t know,” she warns. “While a senior marketer uses AI to sharpen a brief, an entry-level person might let the AI lead the way. The result is a significant drop in the quality of the ecosystem’s output.”

“If you don’t understand user psychology or frameworks like Cialdini’s Principles of Persuasion, you can’t tell when the AI is giving you nonsense.”

What’s next? JumpWag.

Falobi is currently pivoting into her most ambitious role yet: Founder.

Her startup, JumpWag, is a TikTok growth tool born out of her own struggle with video content. Falobi and her all-female co-founding team are building a bootstrapped tool to help creators jump on trends contextually using AI.

“I wanted to build something I could sell to my own community, rather than just promoting other people’s products,” she says.

For Falobi, the path forward isn’t just about more marketing; it’s about building the tools that make the marketing better. 

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

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Summarize Any Stock’s Earnings Call in Seconds Using FMP API

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Turn lengthy earnings call transcripts into one-page insights using the Financial Modeling Prep APIPhoto by Bich Tran Earnings calls are packed with insights. They tell you how a company performed, what management expects in the future, and what analysts are worried about. The challenge is that these transcripts often stretch across dozens of pages, making it tough to separate the key takeaways from the noise. With the right tools, you don’t need to spend hours reading every line. By combining the Financial Modeling Prep (FMP) API with Groq’s lightning-fast LLMs, you can transform any earnings call into a concise summary in seconds. The FMP API provides reliable access to complete transcripts, while Groq handles the heavy lifting of distilling them into clear, actionable highlights. In this article, we’ll build a Python workflow that brings these two together. You’ll see how to fetch transcripts for any stock, prepare the text, and instantly generate a one-page summary. Whether you’re tracking Apple, NVIDIA, or your favorite growth stock, the process works the same — fast, accurate, and ready whenever you are. Fetching Earnings Transcripts with FMP API The first step is to pull the raw transcript data. FMP makes this simple with dedicated endpoints for earnings calls. If you want the latest transcripts across the market, you can use the stable endpoint /stable/earning-call-transcript-latest. For a specific stock, the v3 endpoint lets you request transcripts by symbol, quarter, and year using the pattern: https://financialmodelingprep.com/api/v3/earning_call_transcript/{symbol}?quarter={q}&year={y}&apikey=YOUR_API_KEY here’s how you can fetch NVIDIA’s transcript for a given quarter: import requestsAPI_KEY = "your_api_key"symbol = "NVDA"quarter = 2year = 2024url = f"https://financialmodelingprep.com/api/v3/earning_call_transcript/{symbol}?quarter={quarter}&year={year}&apikey={API_KEY}"response = requests.get(url)data = response.json()# Inspect the keysprint(data.keys())# Access transcript contentif "content" in data[0]: transcript_text = data[0]["content"] print(transcript_text[:500]) # preview first 500 characters The response typically includes details like the company symbol, quarter, year, and the full transcript text. If you aren’t sure which quarter to query, the “latest transcripts” endpoint is the quickest way to always stay up to date. Cleaning and Preparing Transcript Data Raw transcripts from the API often include long paragraphs, speaker tags, and formatting artifacts. Before sending them to an LLM, it helps to organize the text into a cleaner structure. Most transcripts follow a pattern: prepared remarks from executives first, followed by a Q&A session with analysts. Separating these sections gives better control when prompting the model. In Python, you can parse the transcript and strip out unnecessary characters. A simple way is to split by markers such as “Operator” or “Question-and-Answer.” Once separated, you can create two blocks — Prepared Remarks and Q&A — that will later be summarized independently. This ensures the model handles each section within context and avoids missing important details. Here’s a small example of how you might start preparing the data: import re# Example: using the transcript_text we fetched earliertext = transcript_text# Remove extra spaces and line breaksclean_text = re.sub(r'\s+', ' ', text).strip()# Split sections (this is a heuristic; real-world transcripts vary slightly)if "Question-and-Answer" in clean_text: prepared, qna = clean_text.split("Question-and-Answer", 1)else: prepared, qna = clean_text, ""print("Prepared Remarks Preview:\n", prepared[:500])print("\nQ&A Preview:\n", qna[:500]) With the transcript cleaned and divided, you’re ready to feed it into Groq’s LLM. Chunking may be necessary if the text is very long. A good approach is to break it into segments of a few thousand tokens, summarize each part, and then merge the summaries in a final pass. Summarizing with Groq LLM Now that the transcript is clean and split into Prepared Remarks and Q&A, we’ll use Groq to generate a crisp one-pager. 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We’ll write a helper to summarize any text block, then run it for both sections and merge. import osimport textwrapimport requestsGROQ_API_KEY = os.environ.get("GROQ_API_KEY") or "your_groq_api_key"GROQ_BASE_URL = "https://api.groq.com/openai/v1" # OpenAI-compatibleMODEL = "llama-3.1-70b" # choose your preferred Groq modeldef call_groq(prompt, temperature=0.2, max_tokens=1200): url = f"{GROQ_BASE_URL}/chat/completions" headers = { "Authorization": f"Bearer {GROQ_API_KEY}", "Content-Type": "application/json", } payload = { "model": MODEL, "messages": [ {"role": "system", "content": "You are a precise, neutral equity research analyst."}, {"role": "user", "content": prompt}, ], "temperature": temperature, "max_tokens": max_tokens, } r = requests.post(url, headers=headers, json=payload, timeout=60) r.raise_for_status() return r.json()["choices"][0]["message"]["content"].strip()def build_prompt(section_text, symbol, quarter, year): template = """ You are an equity research analyst. Summarize the following earnings call section for {symbol} ({quarter} {year}). Be factual and concise. Return: 1) TL;DR (3–5 bullets) 2) Results vs. guidance (what improved/worsened) 3) Forward outlook (specific statements) 4) Risks / watch-outs 5) Q&A takeaways (if present) Text: <<< {section_text} >>> """ return textwrap.dedent(template).format( symbol=symbol, quarter=quarter, year=year, section_text=section_text )def summarize_section(section_text, symbol="NVDA", quarter="Q2", year="2024"): if not section_text or section_text.strip() == "": return "(No content found for this section.)" prompt = build_prompt(section_text, symbol, quarter, year) return call_groq(prompt)# Example usage with the cleaned splits from Section 3prepared_summary = summarize_section(prepared, symbol="NVDA", quarter="Q2", year="2024")qna_summary = summarize_section(qna, symbol="NVDA", quarter="Q2", year="2024")final_one_pager = f"""# {symbol} Earnings One-Pager — {quarter} {year}## Prepared Remarks — Key Points{prepared_summary}## Q&A Highlights{qna_summary}""".strip()print(final_one_pager[:1200]) # preview Tips that keep quality high: Keep temperature low (≈0.2) for factual tone. If a section is extremely long, chunk at ~5–8k tokens, summarize each chunk with the same prompt, then ask the model to merge chunk summaries into one section summary before producing the final one-pager. If you also fetched headline numbers (EPS/revenue, guidance) earlier, prepend them to the prompt as brief context to help the model anchor on the right outcomes. Building the End-to-End Pipeline At this point, we have all the building blocks: the FMP API to fetch transcripts, a cleaning step to structure the data, and Groq LLM to generate concise summaries. The final step is to connect everything into a single workflow that can take any ticker and return a one-page earnings call summary. The flow looks like this: Input a stock ticker (for example, NVDA). Use FMP to fetch the latest transcript. Clean and split the text into Prepared Remarks and Q&A. Send each section to Groq for summarization. Merge the outputs into a neatly formatted earnings one-pager. Here’s how it comes together in Python: def summarize_earnings_call(symbol, quarter, year, api_key, groq_key): # Step 1: Fetch transcript from FMP url = f"https://financialmodelingprep.com/api/v3/earning_call_transcript/{symbol}?quarter={quarter}&year={year}&apikey={api_key}" resp = requests.get(url) resp.raise_for_status() data = resp.json() if not data or "content" not in data[0]: return f"No transcript found for {symbol} {quarter} {year}" text = data[0]["content"] # Step 2: Clean and split clean_text = re.sub(r'\s+', ' ', text).strip() if "Question-and-Answer" in clean_text: prepared, qna = clean_text.split("Question-and-Answer", 1) else: prepared, qna = clean_text, "" # Step 3: Summarize with Groq prepared_summary = summarize_section(prepared, symbol, quarter, year) qna_summary = summarize_section(qna, symbol, quarter, year) # Step 4: Merge into final one-pager return f"""# {symbol} Earnings One-Pager — {quarter} {year}## Prepared Remarks{prepared_summary}## Q&A Highlights{qna_summary}""".strip()# Example runprint(summarize_earnings_call("NVDA", 2, 2024, API_KEY, GROQ_API_KEY)) With this setup, generating a summary becomes as simple as calling one function with a ticker and date. You can run it inside a notebook, integrate it into a research workflow, or even schedule it to trigger after each new earnings release. Free Stock Market API and Financial Statements API... Conclusion Earnings calls no longer need to feel overwhelming. With the Financial Modeling Prep API, you can instantly access any company’s transcript, and with Groq LLM, you can turn that raw text into a sharp, actionable summary in seconds. This pipeline saves hours of reading and ensures you never miss the key results, guidance, or risks hidden in lengthy remarks. Whether you track tech giants like NVIDIA or smaller growth stocks, the process is the same — fast, reliable, and powered by the flexibility of FMP’s data. Summarize Any Stock’s Earnings Call in Seconds Using FMP API was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story
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